Bare Advertising launches Gatsby/JAMstack web development subsidiary that creates blazing-fast websites businesses need thanks to COVID-19.
June 9, 2020 | Vancouver, BC Today marks lift-off for Jambaree, a new Gatsby/JAMstack web development company owned by Vancouver’s Bare Advertising. With businesses shifting more of their customer experience online due to COVID-19, websites now more than ever need to be fast, secure and engaging. That’s where Jambaree comes in.
“In today’s COVID-19 world everyone is online; shopping, working, studying, communicating. And when you’re doing things online, there’s nothing more frustrating than websites that take ages to load,” states John Thomas, Jambaree principal. “The sites we build using Gatsby are lightning fast and they look great too. And the simple truth is, fast sites get more traffic, and sites that get more traffic make more money.”
Gatsby is a React-based, GraphQL powered, static site generator. In plain English, websites built using Gatsby are blazing-fast, Area 51 secure, a pleasure to use and a joy to behold. What makes Gatsby sites special? Gatsby sites are static (so they load super fast and are harder to hack), but unlike static sites of the past, Gatsby also gives users the benefits and functionality of a dynamic site. Plus, Gatsby plays well with other CMS back-end applications like WordPress. With Gatsby, businesses get the best of both worlds.
And, there’s no doubt about it, speed matters. In fact, on average websites that load within 5 seconds have 70 per cent longer sessions and 35 per cent lower bounce rates. Furthermore, 53 per cent of all mobile websites are abandoned if they take longer than 3 seconds to load and 47 per cent of all online shoppers expect a webpage to load within 2 seconds. On the web patience is not a virtue. That’s why sites built by Jambaree with Gatsby are head and shoulders above the rest.
Bare Advertising & Communications is a full-service advertising agency based in Vancouver, BC. Established in 2009, Bare is led by principals John Thomas (Business Development/Interactive) and Simon Cameron (Creative Director). Bare is an award-winning agency that is recognized for insightful, strategic and creative work that delivers exceptional results to clients throughout North America.
For information on how to upgrade your website to warp speed, contact Jambaree.
Alix Cameron, Communications Director