User experience design helps users achieve their goals by making products clear, easy to use, and delightful to interact with. Navigating successfully to achieve goals gives users a sense of achievement and positive reinforcement.
Good user experience design builds trust between you and your users, especially when it comes to issues like security and accessibility.
User frustration with an application or website can lead to them abandoning it altogether. UI/UX identifies pain points and reduces friction, creating a seamless user experience.
UX or User Experience stands for the overall experience a user has with a product or service. The emphasis is on usability when it comes to design. Assessing how easy or difficult it may be to complete specific tasks in order to achieve an end goal helps identify pain points that take away from a users complete experience. UX determines methods for improving the ease-of-use by leveraging and building on different features of the design such as efficiency, memorability, likelihood of error and discoverability.
User Interface or UI focuses on the ocular look and feel of the interface being designed. UI designers concentrate on the visual design of each element and general aesthetic of the application including buttons, fonts, images, colour palettes, and more. To ensure the overall design is cohesive, directional, and follows a hierarchy of information to aid the user along their journey, UI design makes certain that the interface is as intuitive as possible. This allows users to know where they can click or tap and where they should not with visual indicators and responses to help guide them towards their end goal.
UI and UX work together. UX defines the requirements and best approach to take to get users to their end goal and UI supplies both the visual cues for user direction and also the aesthetic visuals and indicators that support a brand’s look and feel.
UX planning can seem daunting to start. Our team of usability experts can help you develop the strategy and materials you need to start or improve your project.
Research is integral to understanding the needs and expectations of your users. Our research experts provide you with the information you need to start any project.
Good Information Architecture is important to ensuring your users can easily find what they are looking for. Through an audit, our UX experts will analyze, restructure and compile our best practice recommendations into an audit ready for implementation.
Ready to bring your concepts to life? Looking to make changes to an existing interface? Our team of skilled usability designers can create high-fidelity prototypes ideal for user testing.
Our team of highly skilled developers are ready to implement any UX changes needed to help your company build the most user-friendly application.
Testing is important the ensure your application is being used as desired and to discover any obstacles and edge cases. We perform extensive tests and provide detailed reports on how to improve them.
For any UI/UX process, we start with extensive research of the industry and its users while keeping in mind the technical restraints, business goals and requirements. This provides valuable insights into what features users will be expecting and ensures that key user-specific activities are easily located and identifiable, making it easy for users to achieve their goals within the site.
The organization and structural flow of your application is an integral part of your user experience and is unique to every user. With the help of personas and journey mapping, we audit and analyze the best way to optimize the experience for your primary and secondary users.
Using industry-leading software, we create high-fidelity wireframes that outline the blueprints of your application and developing an outline to help visualize content organization, information relationships, and navigation.
Once the wireframes are ready, our visual design team will create a design system aligned with your brand identity that ensures the various components are effectively communicated through every visual element of the design.
To ensure success in all our UI/UX work, we implement thorough user testing to evaluate the usability of the final product with real users. Once the results are in, we revise our prototype to ensure any discovered edge cases are covered.
Now that your project prototype has been well designed and tried and true, you are ready for development. Our team is readily available to help you develop web and mobile applications or to help prepare a hand-off document to use in the future.